Blink - Malcolm Gladwell (Review)
I had seen Blink mentioned on quite a lot of personal development blogs before I decided to pick-up my own copy. I haven’t read the Tipping Point (also by Malcolm) so wasn’t familiar with the authors previous work. Blink
And if I had to describe it very briefly I would say: “Eye opening”.
I always prefer the authors description of a book as they have mastered it to get to the point:
It’s a book about rapid cognition, about the kind of thinking that happens in a blink of an eye. When you meet someone for the first time, or walk into a house you are thinking of buying, or read the first few sentences of a book, your mind takes about two seconds to jump to a series of conclusions. Well, “Blink” is a book about those two seconds, because I think those instant conclusions that we reach are really powerful and really important and, occasionally, really good.
The chapters of the book are:
- The Statue that Didn’t Look Right
- The Theory of Thin Slices
- The Locked Door: The Secret Life of Snap Decisions
- The Warren Harding Error
- Paul Van Riper’s Big Victory
- The Right and Wrong Way to Ask People What they Want
- Seven Seconds in the Bronx
- Living with Your Eyes
This book is literally jam-packed with interesting stories, studies and observations. Towards the back of the book I particularly found the fact that Pepsi still beats Coke in taste tests to this day very interesting. However, if you are drinking either on a regular basis Coke will be your preferred drink as it isn’t as sweet.
As always, we only recommend Books or Products that we truly believe in (we like our credibility) and Blink is no exception. You can buy Blink here
