My Story So Far
Glen /
37 Comments /
April 9th, 2009 /
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“Glen, take a seat” was the message that I received over Instant Messenger, “I want you to come and work for us in Cape Town. Flights + Accommodation paid for, we want you to head our Social Media department”. It certainly wasn’t a message I had expected, but one I had to turn down, “Sorry Daniel, but if the offer is still open in a year or two then I might take it”.
I mean, who could really move from Newcastle, England to Cape Town, South Africa at the age of 18. On top of that, I still had a job here and only 1 year left of a three year college course. Yet within four weeks, there I was, being introduced to my new colleagues.

When I was offered the job I spent the day with my cousins, completely forgetting about it. My dad was working away at the time so when I got home I told my Mam about it: “Guess what, some guy offered me a job in South Africa doing Internet Marketing”. “OMG, that’s awesome, are you going?” was her response, not quite what I had expected.
We spoke about it for a while and she reminded me how Internet Marketing was where my passions lie, and I have no interest in the courses at college, and especially not in my part-time job in a clothes store. I phoned my dad who laughed at me on the phone, but I eventually convinced him to the idea that I was going to do it, and that was it.
About 2 months ago I got back from what was 16 months in South Africa and I had the most amazing time of my life. Seriously, while it’s not the safest or most desirable country in the world, I couldn’t have had a better experience.
How It All Started
While I’ve never claimed to be a role model or someone to aspire to be like on this website, I think you’ll be surprised with the following sentence. I failed my first year of college, not really due to my intelligence or lack of it, but because my report card showed 40% attendance for most subjects.
When I was 15 I built my first website with a friend from school, it was just a basic website about IT and I honestly thought it would make me rich. Little did I know that I had to actually get people to the website to make any money. Therefore I decided to look into traffic driving methods and came across SEO, the ‘art’ of getting your website to rank in the search engines like Google for certain keywords.
From the age of 15-18 I spent a lot of my time learning SEO on various forums, offering Internet Marketing services and building my profile in the industry. For my age I was actually earning some really good
money, but the only issue was that it wasn’t consistent. So I was ‘going’ to college for 5 days per week, working 8 hours on a Saturday, 8 hours on a Sunday and then trying to fit my social life and online activities around all that.
There was one website I was working really hard on, which was a DJ site in a ‘MySpace / Facebook’ style format (DJing was a big passion of mine). The site grew and grew, and we soon reached over 10,000 active members who were taking part in the site. It got so big that I was skipping college more and more so that I could spend more time helping users and work on it. We even got the site featured in ‘DJing for Dummies’ which is part of the popular for Dummies books series.
South Africa
After getting quite well known in the IM industry, I was offered a job in South Africa to work as the Social Media Manager for a number of the world’s biggest companies. I wasn’t expecting much from the country itself, to be honest I didn’t know much about it, except that my initial research told me it was going to be very dangerous.


To cut a long story short, a few things did happen to me in SA:
- Mugged at Knifepoint within my first 2 weeks in broad daylight
- Mugged again with my brother by 2 guys, both with Knives
- ‘Lured’ back to my own apartment to find 4 naked, 40+ white guys waiting to do some gay acts on me (I’m not gay, and used a friend to help me get out)
- Lots of cars in the underground, security protected parking lot where I stayed were broken into
- Guys who lived near me broke into my building and tried to stab my security guard in the neck
Is SA dangerous? Yes without a doubt, and although I haven’t painted the nicest picture, it is not as bad as it is made out to be. I’m sure some things happened to me because I was clearly a tourist, other things because a lot of this country is pretty corrupt. However, I did make some of the most awesome friends in the world.
And with those friends, I’ve had some great stories to tell:
- The time I tried to drive someone else’s car before I realised it wasn’t mine (my key worked)
- Going to a 3-day Trance party for New Years, living in tents, where I can safely say I got quite messed up (that’s all I’m willing to write on here)
- Taking a 1,000+km road trip with my brother, with no planned destination. Where we met lots of awesome people, stayed in hostels, bungee jumped and much more
- Leaving a nightclub at 7am, only to realise that when I got home I had left my friend in the club. When I got back there I found him fast asleep on a couch
- Getting home at 5am on Thursday mornings and going to work the same day
- The day me, my good friend Alex and 2 girls almost got killed by a truck on the highway
…and I also nearly missed my flight back home to England. Someone woke me up saying “are you Glen Allsopp?”. I said yes and they rushed me into a small VW Golf that drove me to the plane, I hadn’t slept for about 48 hours until this happened.
I probably shouldn’t have written all that, it doesn’t put me in a good light haha. Seriously though, of course I was dedicated to my job, working more hours than I should most days and producing some great results for our clients. I remember my boss asking me how long I planned to stay when I first arrived (this was after a three month trial) and I said ‘at least a few years’.
That wasn’t to be though, and 15 months later I decided I was ready to leave.
Back to the UK
I loved South Africa, I really did. In fact, even though I’m writing this a few months into being back in England, I wish I had of stayed a little longer. In the end my job was getting repetitive, stressful and certain factors really put me off working there (I won’t put a company down publically, I appreciate my opportunity).
I do miss my social life though; in SA I was going out 5 nights per week, had free access to most clubs and just generally had a very large and good social circle. While Newcastle is known as a party city, it’s not quite the same as what I’m used to, and a lot of my friends are now across the country in different universities.
I do know why I came back though, and that is to focus very hard on my online projects, so that I can build up my online income. I’ve been making enough to survive for quite a while, but I really want to ramp it up a bit so I can continue to travel the globe.
Ideally, in all honesty, I would love PluginID to be my number one income source because I love writing for the site and engaging in the community, but I think it will be a while before the site makes a large amount of money unless I started filling posts with ads and writing paid reviews which I would never do.
Now I’m back in the UK, and working on a number of internet projects. I’ve also taken up public speaking – Joy would be proud of me – which has helped me conquer a major fear of mine and then some. I can safely say I’m working around 16 hour days, 7 days per week at the moment so I’m sure if I can keep this up a little longer, things will continue to go my way.
Thanks to all of you reading, you’re a part of the next chapter…
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Hey Glen,
thats a good one. Really like reading your articles. Hope everything turns out well for you. You ever come to germany give me a shout and we’ll have a beer together in berlin
.
Willy
I’m going to hold you to that, I would love to go to Germany again!
Interesting and slightly bittersweet post Glen. It sounds like you’re at what I call “The Wall” – Every blogger gets there. It’s that period when the ridiculous number of hours you’re putting in, coupled with the tiny income you’re earning, mean any kind a reality check tells you to stop.
The good news is that climbing the wall is quite easy, coming down the other side is a piece of cake, and then you’re on level ground again.
Very possibly Mike, although most of my websites are non-blog related, I run two blogs and around 5-6 content / niche sites.
Thanks a lot for your comment, it’s definitely a workaholic period
Hi there,
I am from South Africa and was pretty surprised to see you came here… I have been subscribed to PluginID for quite some time now and the articles you produce are great
Some comments on SA from a South African.
I was born in Johannesburg and have lived here all my life. Cape Town, in my opinion, is one the most fantastic places in the world, and is definitely the only place I see myself living in the future. I have family there, so I’m there quite often.
Regarding the crime, yes, it is bad, but, I do think that being a tourist is largely to blame for being a victim. I have had very few run ins with crime, such as muggings at knife point. Still though, incidents like this sadden me, as this country is phenomenal, as well as being a phenomenon. haha!
It may just be that I know what to look for, safety wise, or it may just be a demeanor I have developed as a result of having to “worry” about crime and criminals my whole life. I still am conscious of stopping at a red light in the early hours of the morning, or walking by myself somewhere, which is something, and I’m sure you noticed, South Africans simply don’t do. Not more wealthy South African’s anyway. Everything is by car.
I love my country, but with the up and coming political unrest and the immenent election of a moron, I have less confidence in SA than I have ever had.
For the record, I am 22 years old.
Continue your work
Andrew.
Thanks Andrew, I did state that some of what happened may have been because at times I was blatantly a tourist. Thanks a lot for your comment, nice to see some South African’s on the blog!
Oh, and I’ll definitely be back there next year for the World Cup!
I am also from SA, but from Pretoria and now staying in Johannesburg and honestly I have never been mugged in this country but funny enough I got mugged in Dublin when I went to visit family. Maybe its the neon tourist sign that will be flashing off your forehead that gets you into trouble more than anything else lol.
With that said SA is a beautiful country, in fact the whole of Africa is a beautiful place full of spectacular sights and the warmest people you will ever meet. Going anywhere not knowing what you are up against is just plain silly in this violent day and age but going in with a fearful negative outlook sometimes might just bring exactly what it is that you are most afraid of. Law of attraction…
With that said I am glad you enjoyed your time in SA and hope one day I get to go on my own adventure somewhere preferably not Ireland lol
Hi, Glen! Great story, and I have no doubt that you will fulfill your ambitions.
I particularly loved your mom’s reaction to the news, which amounted to, “Great! Leave school and go have an adventure!” THAT is the kind of mom I want to be!
=-)
Hey Lisis, thanks a lot. She really surprised me to be honest, but if it wasn’t for her I wouldn’t have gone. She has never always been like that, just don’t tell her I said this
You have a rich life and some great adventures so far. Continue going where the road and the spirit lead you.
Blessings!
Thank you Erin, I’m sure there are some interesting journeys ahead!
Hi Glen,
I agree with Lisis. You’re truly blessed to have such a supportive mum. Your mum rocks! Say “Hi” to her for me.
“You rock, madame!”
And if you ever come to Singapore, drop me a note! I’ll show you the nightlife in Singapore.
Cheers~
Mark
Hey Mark, as I said above, I’m holding you to that once I start travelling again!
Thanks man, btw I noticed that your site is currently down.
Hey Glen! I really liked this post, actually I’ve always thought your blogging style is phenomenal. Some posts are quite personal, like this one, and make me feel that I’ll get out of the I’m in rut soon.
Keep up with the awesome work!
ViCtoria~
Thank you Victoria, I try to insert something personal as often as possible, I think it helps people relate to what you are saying, and allows them to connect with your content.
I appreciate the comment!
What a wonderful, supportive mother you have. And what a great story! Thanks for sharing it.
Great experience!
I actually spent two weeks in the Milton Park Hospital ICU in Johannesburg. There were six police officers with gunshot wounds during my time there. I was traveling at the time and my family came to get me home (Boston, Massachusetts). Safety was a huge concern for my parents and brother who did not realize it’s dangerous to walk down the street with a nice watch on. Fortunately, we met some wonderful people who guided my family on safe practices. I’m just thankful they weren’t hurt or had any of your less desirable South African experiences.
I did an internship during college in Belfast, Northern Ireland for 6 months. While not nearly as scary, they certainly had their problems. I shared similar sentiments about leaving, missing it once I was home, and feeling good to be home.
Wow! Just WWw-OOO-WW!!
Great story mate! Keep rockin!
I like your approach – do what you want to do!
If you are looking for a new niche, we may co-operate in the ex-USSR (russian speaking countries) internet segment.
good luck.
Thanks for the nice comment San! I can’t tell if you are serious but I’m not looking to expand into other niches at the moment.
Cheers,
Glen
Fantastic post as usual. I didn’t know you were a football fan, so maybe we can go together to SA for the World Cup?
Adam,
Adam, that’s a deal. SA 2010!!
Test
Comments need to be approved first San
yeah, I see.
Hi Glen,
Absolutely! Just hold my words for it.
BTW, thanks for the notice. My site is fine now.
Oh… I didn’t know you’re a football fan until I saw Adam’s comment. Are you a fan of any club? I’m an Arsenal fan.
Cheers~
Mark
To be honest I don’t watch much football these days although I used to. I’m a Newcastle United fan (where I live).
Hi Glen,
Your stories in SA are interesting! Even though there are some really scary moments. I love your articles here and I love the personal stories you provided every now and then.
Vincent
Personal Development Blogger
I really enjoyed reading this, I liked how personal it was, yet resourceful too.
I’m at the stepping off point, where I want to quit my 9-5 job and pick up and move back to the UK or just travel.
I really just want to be able to make my internet stuff sustainable.
Anyway, I’ll be at the 2010 World Cup too. Maybe we can have a readers meetup.
Hey Carla that sounds awesome. I can show you guys the best parts of Cape Town (if thats where you go). My (now ex) girlfriend lives very close to one of the stadiums being build for the world cup.
Glen, it’s OK to write anything about yourself. It doesn’t put you in a bad light. It makes you real. It makes you human. Nobody wants to read stuff written by a robot.
I always tell people about you glenny.
How much you grew.
Really inspiring.
your writing is improving too.
rocken non stoppen
a
Neat story, very well done.
A 3 day trance party? Sounds enlightening! Was it?
You could say that
Enjoyed your story of some of your adventurous travels. I laughed when you tried to drive someone else’s car and when you left your friend at a nightclub at 7 in the morning. I was a little surprised at the 7 a.m. Ours close at 2 a.m. with last call at 1:45. Thats it and you must be out. I’m thinking it may have to do with the drinking laws. “Hugs to Mom.” Sometimes it can be hard to encourage your child (no matter the age) to spread their wings and explore, and taking a chance now and then, along with everything else it entails being Mom. She must be proud of you. No matter the number of hours you put in, and that is quite a bit, remember to have balance in your life so you can continue your work and stay healthy. Hope all works out for you. Stay in Balance!
Of course I’m proud of you.
Well done.
Glen, throughout your life you meet people who make an impression – becoming part of your circle of friends as if they’d always been there, and then you meet those that don’t – you my friend are a highlight in my life so I’m really glad your mom encouraged you to travel!!
See you next year for round 2!