We interrupt our regular programming for a brief announcement from the owner of PluginID.com, Adam O’Connor.
PluginID is in the process of going through an ambitious transformation. The website was started a few years ago by Glen Alsopp, the well-known owner of viperchill.com.  The success he’s gained since leaving the site far outweighs anything we’ve accomplished with PluginID, and yet our little site continues to chug along, refusing to give-up, despite its lack of attention. We have Glen’s early work to thank for this, but today things are far from perfect and I take full responsibility for that.
During the past year the number of PluginID’s subscribers has remained flat, even fallen a little. The year before that it was increasing rapidly. Our blog comments are down to a handful from the usual 30+ per post as they once were. Once a thriving, massively successful Personal Development blog, PluginId now hangs by a thread.  On top of that, our income has diminished to a mere fraction of what it was, leaving us with no choice but to make some drastic changes.
It’s one of those situations where we can either choose to adapt and survive or we can kiss the long-term success of our blog goodbye.
PluginID Needs a Facelift.
We aren’t telling you about all of this to make you feel bad, in fact we’re telling you from a place of optimism. We know that we can and will breathe life back in to this community, and we’re committed to bringing back the magic that once made this site so special. Back in 2008 when this blog was first created, Glen proved that PluginID could provide a tremendous amount of value, and now it’s our turn to prove that it still has value to give.
In one of Glen’s Viperchill posts he discusses why he was able to make PluginID such a huge success. “I knew that if I shared failures, people would relate to them. I knew that if I shared successes, people would congratulate me and know they can achieve the same. I knew that if I put enough work into making my content help people, then the people I help will give back by talking about me and sharing my work. I also knew that if I put on any sort of front, people would be put-off immediately.â€
Reading Glen’s words reinforces our decision to be transparent about everything going on here at PluginID. We’re here to grow together as a community, and we can only achieve that by being open and honest.
What’s Next at PluginID?
-      New Quality Content.
-Â Â Â Â Â Design Makeover.
-Â Â Â Â Â Â New Tools to Help You Plug Into Your Personal and Online Identity.
Each week we will be sharing a straightforward, no BS report of all the progress PluginID will be undergoing. If we see increases in traffic or revenue, we’ll make sure to report exactly how it happened. We’ll also let you know precisely what has worked for us and what hasn’t worked.
We can’t do this on our own, and welcome your ideas, suggestions and feedback in the comments below. We’d love to hear your thoughts!
What should we change, and what should remain the same?